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  • Writer's pictureDiana Zamfirova

Zami Design: values and mission

Zami Design's Journey of Passion and Purpose




Hi there, I’m Diana, the creative mind behind Zami design. I am thrilled to introduce you to our studio and share more about who we are, what we do, and why we love it. As a new studio in the crowded design industry, we understand how easy it is to blend in. That's why I wanted to take a moment to connect with you and give you a glimpse into the world of Zami Design and our values and mission.



An illustration in a simple, 2D style, made with AI tools, to represent me in my office.
Portrait Illustration


Pursuing artistic education and degrees in design

Education and Skill Development


Creativity has always been a constant in my life. From attending the National art school in Bulgaria, to pursuing design for my Bachelor's and Master's degrees. All this slowly but surely led to the birth of Zami Design. As a young creative, finding a job that I loved was challenging, but I was fortunate enough to work in various places that taught me valuable lessons and helped me understand what I truly enjoy. After gaining years of experience, I finally had the confidence to turn my dream into a reality. Now, I have the freedom to express my creativity while working with clients who share my passion and vision.

Creating purposeful designs with a positive impact to drive our values and mission

Purposeful and Impactful Design

Design is a unique art form that can be both analytical and emotional. It can evoke emotions, convey messages, and tell stories. Good design makes you see, it makes you think, and it definitely makes you feel. However, it's important to use it with caution because it can work for you or against you. At Zami, we believe in creating purposeful designs that not only look good but also have a positive impact on the world. We specialize in branding, graphic design, and web design, which are all essential elements of a cohesive brand presence.


A simple illustration showing a 2D picture of an office space with a computer and shelves with books and a chair.
Illustration of an office

Collaboration for Inclusive and Client-Centric Design

Collaboration, Client-Centric Approach, Inclusivity and Accessibility

Collaboration is at the heart of our work. We strive to understand our clients' needs and goals to create designs that are not only visually appealing but also be effective in communicating and able to tell a story. Our designs capture attention, inspire action, and create a connection with the audience. Another core value at Zami is inclusivity. We believe that design should be accessible to everyone, regardless of their background or abilities. That is why we make sure our designs are functional, user-friendly, and appealing to all.



For every project, we need to come up with a unique plan that suits its specific requirements. After all, each project has its own personality and needs a tailored approach to achieve the best outcome possible. We take the time to listen to our clients and understand their specific needs and challenges. Our ultimate goal is to create designs that not only look great but also deliver results and create a positive impact.


Zami's mission is to create beautiful and inclusive designs that tell a story and make a positive impact in the world. We believe that design has the power to make a difference and reflect this belief in our work. If you're looking for purposeful design that speaks to your audience and aligns with your values, we would love to hear from you. Let's work together to create something that is truly meaningful and impactful! :)



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